Danica Patricks unique selling proposition

Danica Patricks unique selling proposition Okay, so Danica Patrick still has not won a race, and now that the Indy 500 is over, a new round of complaining has started. There is truth the complaining. Patrick does have very good equipment in a sport where equipment matters a lot. And she does have more sponsors in a sport where other competitors have had to win a lot of races to get sponsors. But instead of pointing out all the factors that make Patrick an anomaly, look at how she is like you: She is looking to do something she loves, and she is figuring out a way to make it work. She sees an opening selling herself to the media as the only woman driver and she takes it. This is not unfair. In fact, Jamie Birch reminds us that having a unique selling proposition is integral to good business and we all need one. So as youre doing your job, keep an eye open for what will make you pull ahead of the crowd, and dont be discouraged in a field of fast drivers. You dont need to win a race to have the best selling proposition. You do, however, need to have a good understanding of what you offer. Be realistic of why someone is coming back to you. Patrick wishes people loved her because she wins races, but they love her because shes the first woman. Dont be so picky about why people love you just leverage that affection to do the work you want to do.